Sports Club Branding
Sports Club Branding
Captainball is a sport played by many of us who grew up in Southeast Asia. When we were kids, we would play it with friends at a park or a playground, and most commonly in our PE lessons in school.
Creating assets for the club's brand had three important objectives:
1. Introducing and clarifying how the sport is played
2. Drawing attention to the club during university-wide events
3. Emphasising the importance of being a social club - friendliness, fun and openness are our key values.
Captainball is a sport played by many of us who grew up in Southeast Asia. When we were kids, we would play it with friends at a park or a playground, and most commonly in our PE lessons in school.
Creating assets for the club's brand had three important objectives:
1. Introducing and clarifying how the sport is played
2. Drawing attention to the club during university-wide events
3. Emphasising the importance of being a social club - friendliness, fun and openness are our key values.
















































